Content creation is evolving faster than ever. At the heart of this transformation is a powerful shift in how AI models work. Instead of focusing on one type of data at a time, we now see how multimodal used in generative AI combines text, images, audio, and even video to produce richer, more flexible outputs.

In this post, we break down what multimodal generative AI means, how it works, and why it is reshaping industries from music to marketing.

What Does Multimodal Mean in Generative AI?

To understand the importance of how multimodal used in generative AI is changing content creation, it helps to first explain what multimodal means. Multimodal AI describes systems that can work with more than one type of input at the same time. Instead of focusing only on text or only on images, these systems can take in text, pictures, audio, video, and even data tables together.

This approach allows the AI to connect different types of information.

For example, it can match the feeling of a song to the scene described in a script or create camera movements that follow the rhythm of music. The result is content that looks and feels more natural because it reflects how these different parts work together.

These AI systems are trained using large collections of data where the inputs are linked. A single training example might have a caption, a photo, and a sound clip so the AI learns how they relate. This helps the system produce results where text, sound, and images fit together in a way that makes sense.

By blending these inputs, the AI can create outputs that are more complex and aligned with human creative workflows.

This approach powers a new generation of content tools. For example, we explored in our blog on ''From Text to Screen: AI Music Video Generators'' how text and audio are combined to produce synchronized visuals.

How Multimodal Used in Generative AI Works

Let’s break down how multimodal used in generative AI operates behind the scenes:

1. Input Layer
   The model ingests different types of data at once. A prompt might include a paragraph of text, an image reference, and a music file.
2. Encoding and Fusion
   The AI encodes each input type into representations that can be merged. This fusion layer allows it to “understand” how different inputs relate.
3. Output Generation
   Based on the fused data, the AI generates outputs that reflect all the inputs. This could be an image with text-aligned elements or a video that matches a soundtrack’s rhythm.

This fusion of data types is exactly how multimodal used in generative AI creates content that feels cohesive and intentional.

Examples of Multimodal AI in Action

We can see how multimodal used in generative AI is transforming real-world applications across industries:

• Marketing: Generate social ads that match product images with custom captions and background music.
• Education: Create interactive learning materials that combine text explanations with diagrams and narration.
• Entertainment: Produce video clips where visuals match lyrics and beats, as seen in AI music video generators.

These tools are helping teams create content that feels more thoughtful and well-matched across formats. The result is a more engaging experience for audiences.

Why Multimodal AI Is a Game Changer for Creators

Here’s what makes how multimodal used in generative AI so impactful for content creators:

• Faster workflows
  You can produce complex assets in a fraction of the time it would take manually.
• Richer outputs
  The AI’s ability to blend text, audio, and visuals means content feels more complete.
• Lower barriers
  Even creators without technical skills can produce sophisticated multimedia content.

This means more people can bring their creative ideas to life with less effort. It also encourages new types of storytelling that were harder to achieve before.

Challenges and Considerations

Of course, while how multimodal used in generative AI opens exciting doors, it also brings challenges:

• Models can still produce outputs that need human refinement.
• Large multimodal models require significant compute resources.
• Ethical concerns arise about originality and content ownership.

It is important to balance the benefits of automation with thoughtful human input. Responsible use will help ensure these tools support creativity rather than replace it.

Features to Look For in Multimodal AI Tools

If you want to explore how multimodal used in generative AI for your work, here are features that matter:

• Seamless input fusion across text, image, and audio
• Real-time generation or previews
• Support for editing and refinement
• High-resolution output compatible with your platforms

Choosing tools with these features makes it easier to create content that meets professional standards. It also helps teams work faster without sacrificing quality.

Where Multimodal AI Is Headed

The rise of multimodal AI is only the beginning of a larger shift in how technology supports creativity. As these tools improve, they will not just make content creation faster, they will make it more flexible and inclusive. Understanding where this technology is going can help creators and businesses prepare for what is next.

Looking ahead, we can expect how multimodal used in generative AI to:

• Offer more control over each input type’s influence on the output
• Enable real-time collaborative creation with AI
• Integrate into mainstream creative software
• Expand support for diverse cultural contexts and languages

These advances will open the door to new creative possibilities that were out of reach before. They will also help make content tools more accessible to people around the world.

Conclusion: Creativity Without Limits

What excites people about how multimodal used in generative AI is not just the technology itself. It is the freedom it gives creators to combine ideas across mediums. This technology makes the creative process more accessible, more flexible, and more powerful.

Whether you are a musician, marketer, educator, or entrepreneur, understanding how multimodal used in generative AI will help you stay ahead in the evolving world of content creation.

Frequently Asked Questions

How does multimodal AI differ from single-modal AI?
Multimodal AI combines multiple input types like text, image, and audio, while single-modal AI focuses on just one input type.

Do I need special hardware to use multimodal AI tools?
Some advanced tools require powerful hardware, but many are now cloud-based and accessible through a browser.

Is content generated by multimodal AI ready for commercial use?
Often yes, though light editing is usually recommended to align with brand standards and ensure originality.

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Choosing the right AI platform is about more than convenience. It defines how your company handles operations, workflows, and growth. For businesses seeking serious results with AI for enterprise, both Dot and Sana AI offer powerful platforms. But only one of them is built from the ground up to orchestrate real business outcomes.

This comparison explores Dot and Sana AI across six essential areas: model options, data control, functionality, customization, integrations, and pricing. We’ll end with a summary table and a final take on why Dot stands out.

Model Options: Choose What Works Best

In enterprise environments, flexibility in model choice is essential when choosing an AI for enterprise tasks.

Sana AI allows model-agnostic deployments. Enterprise customers can connect the platform to various providers like OpenAI, Cohere, and Anthropic. However, this capability is reserved for enterprise-level contracts. Users on the free plan are limited to a default model with no ability to switch or optimize.

Dot offers multi-model access out of the box. Teams can choose the best model for each task, whether it is OpenAI, Gemini, Mistral, Anthropic, or Cohere. This gives every user, not just enterprise clients, the freedom to optimize for speed, accuracy, or cost.

Why it matters: Choosing right AI for enterprise is important because enterprise level use cases vary greatly. From summarizing contracts to generating product copy, teams need the right model for the right job. Dot makes that possible for everyone, not just those with a custom agreement.

Data Control: Keep It Where It Belongs

When comparing AI for enterprise operations, one thing to always consider is that company data must remain protected and compliant at all times.

Sana AI provides enterprise-ready security features. Data is encrypted in transit and at rest, and customer data is not used to train models. Enterprise customers can request a single-tenant setup within their own cloud environments.

Dot takes control a step further. It lets companies host their entire AI platform in the cloud, on-premise, or in a hybrid setup. Dot ensures complete data ownership, flexible compliance options, and the ability to deploy behind your own firewall when necessary.

Why it matters: Enterprises in regulated industries such as healthcare and finance cannot compromise on control. With Dot, your data stays in your environment under your terms.

Functionality: More Than a Chatbot

AI should do more than answer questions. It should act, decide, and drive work forward.

Sana AI provides assistants that handle enterprise search and basic task execution. For example, it can pull files, summarize documents, and trigger actions in connected tools. These assistants work well for internal queries and knowledge support.

Dot enables teams to build multiple AI agents that can work together to manage entire workflows. These agents can retrieve data, make decisions, coordinate with other systems, and complete sequences of actions automatically. This orchestration capability is what makes Dot not just a productivity booster, but a true process accelerator.

Why it matters: Knowledge access is helpful, but execution is what changes business outcomes. Dot moves from helping people do tasks to having AI agents complete them end-to-end.

If you’re looking for agentic AI platforms but can’t decide between Dot and Microsoft Copilot, check our blog post ''Dot vs. Microsoft Copilot: Which AI Tools for Product Management Truly Scale?”.

Customization: No Code or Full Code. You Choose

Every enterprise has different teams, processes, and goals. Customization is not a luxury. It is a requirement.

Sana AI offers a simple way to set up assistants without code. You can select their tone, assign them to specific knowledge sources, and configure their behavior with a point-and-click interface. For companies that want speed and ease, this is useful. Sana also provides API access for building custom integrations, but its backend logic remains mostly fixed.

Dot is built to serve both business users and developers. Teams can use the no-code interface to create agents, design workflows, and link tools together. Each agent’s behavior can be visually adjusted based on rules, triggers, or other agents’ outputs. Business teams can launch full workflows without writing a single line of code.

But the real depth comes for technical teams. Developers can script complex logic, customize agent behaviors with code, and integrate Dot into any internal system. Whether you want a lightweight integration with your CRM or a highly specific agent for legal review, Dot supports both. It acts more like a development framework than just a tool, allowing every enterprise to tailor their own AI infrastructure to match their internal goals.

Why it matters: Customization means long-term scalability. With Dot, your AI grows as your processes evolve. You can start fast, iterate quickly, and expand confidently across teams.

Integrations: Connect Everything

AI for enterprise only works when it is embedded into the tools your teams already use.

Sana AI connects to over 100 tools including Google Drive, SharePoint, Outlook, and Teams. It mirrors user permissions, ensuring secure access to shared data sources. Enterprises can also build custom actions using Sana’s developer API.

Dot offers native integrations with business-critical platforms like Salesforce, Slack, HubSpot, and Zendesk. Each integration becomes a building block for your AI for enterprise workflows. You can create agents that update CRM records, send messages, or trigger alerts as part of a larger process. For more custom scenarios, Dot’s API allows direct integration with databases, internal apps, and cloud functions.

Why it matters: AI for enterprise operations must connect with real systems and do real work. Dot ensures that every integration serves a purpose in automation, not just data access.

Pricing: Transparent and Scalable

Pricing should be aligned with usage and value.

Sana AI has a free plan with limited usage caps. To unlock AI for enterprise grade features like custom models and unlimited usage, companies must upgrade to a custom-priced enterprise contract.

Dot offers a free signup and usage-based pricing. Businesses pay only for what they use and can scale up as they grow. Enterprise features like custom models, support, and deployment options are available in higher tiers without forcing early commitments to offer AI for enterprise level to companies of every sizes..

Why it matters: Dot lets businesses get started quickly and expand naturally. You can experiment without pressure and grow your AI usage when the results speak for themselves.

Comparison Table

Conclusion: Why Dot Wins for Enterprise Use

Sana AI is a capable tool for enterprise knowledge support. It helps teams access and use company information more effectively. For organizations focused on knowledge management, it is a meaningful upgrade from traditional search.

Dot, however, is designed to run operations. It offers the model flexibility, workflow automation, deep customization, and real integrations that modern enterprises need.

If your company is serious about scaling productivity, accelerating operations, and building long-term automation, Dot is the AI platform that delivers.

Start your free Dot trial today and start building the AI-driven foundation your enterprise deserves.

Frequently Asked Questions

What is the main difference between Dot and Sana AI?
Dot is built for operational automation using multiple AI agents, while Sana AI focuses more on enterprise search and assistant tasks.

Can I use Dot for complex workflows without coding skills?
Yes. Dot offers a no-code interface for building workflows and AI agents, with full-code options available for developers when needed.

Which is better for enterprise automation: Dot or Sana AI?
Dot is better suited for automation across teams, offering deeper customization, broader integrations, and flexible deployment options.

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Generative AI is no longer a future trend. It is now a practical tool reshaping media and marketing teams around the world. From creating ad copy and visuals to drafting newsletters and social posts, AI tools are reducing workloads and helping teams focus on strategy. But how can media and marketing professionals use AI without losing their unique voice or creative edge?

In this blog, we explore how generative AI is changing media and marketing. We also look at how to use these tools effectively to produce smarter content without burning out.

Why Media And Marketing Teams Are Turning To Generative AI

The demand for content has increased dramatically, and media and marketing teams must produce more material faster while keeping quality high. Audiences expect fresh, relevant, and personalized content, but meeting these expectations manually is hard to scale. Generative AI helps by allowing teams to generate drafts, ideas, and visuals that save hours of work. These tools reduce repetitive tasks so professionals can focus on strategy, storytelling, and analysis. Rather than replacing creative teams, generative AI gives them more time and space to do what they do best.

How Media And Marketing Teams Use Generative AI Today

Media and marketing professionals apply generative AI in many parts of their workflow. Some of the most common uses include:

1. Writing first drafts for blogs, ads, and emails
2. Generating headline variations for A/B testing
3. Creating social media captions that align with brand tone
4. Producing simple graphic designs or image concepts
5. Summarizing reports or analytics for stakeholders

The result is faster turnaround and more consistent content across platforms.

Where Generative AI Delivers The Most Value

Generative AI supports media and marketing teams by improving both speed and output. Here are some examples of where it helps the most:

• Drafting long-form content that teams can refine and customize
• Producing basic graphics or video elements to support campaigns
• Suggesting SEO-friendly keywords or headline ideas
• Repurposing content for different channels without starting from scratch
• Personalizing messages based on audience segments

Generative AI helps teams meet high-volume content needs while reducing stress.

Examples Of Generative AI At Work In Media And Marketing

Let’s look at realistic scenarios where teams use AI effectively:

• A marketing team uses AI to draft ad copy, then fine-tunes the tone before launching a campaign.
• A media company generates newsletter summaries with AI, saving hours of manual work each week.
• A small business creates social media posts with AI support, ensuring consistency while focusing on customer engagement.

These examples show how media and marketing teams use AI as a partner rather than a replacement.

Best Practices For Using Generative AI In Media And Marketing

• Always review AI-generated content for accuracy, tone, and brand alignment.
• Use AI for drafts and ideas but rely on human expertise for final approval.
• Build clear style guides and templates that guide AI outputs.
• Train teams on how to use AI responsibly and effectively.
• Combine AI tools with analytics to measure what works and improve over time.

If your team is interested in understanding the differences between generative AI and other types of AI, see ‘’What Is Generative AI vs AI? You Might Be Using Both Already’’. Knowing how these tools work helps you apply them more effectively.

Challenges Media And Marketing Teams Should Watch For

Generative AI brings many benefits, but there are also risks if used without care. AI can produce generic content if it is not guided well, and teams risk over-relying on it, which can lead to a loss of brand voice or authenticity. Tools may sometimes generate inaccurate or off-message material, and there are always data privacy and intellectual property concerns to consider. This is why media and marketing teams should combine the speed of AI with human insight to ensure they deliver high-quality, trusted content.

Future Trends For Generative AI In Media And Marketing

Generative AI will continue to evolve, offering even more support for creative teams. Here are some trends to expect:

• AI that better understands and adapts to individual brand voices
• More advanced tools that produce text, images, and audio together for multimedia campaigns
• Systems that personalize content at scale across customer touch points
• Stronger controls for style, tone, and compliance in generated material

Media and marketing professionals who learn how to guide and refine AI outputs will have a competitive edge.

How To Get Started With Generative AI In Media And Marketing

If your team is exploring AI, here’s a simple path to begin:

1. Identify tasks where you spend the most time on drafting or formatting.
2. Test a generative AI tool on a small, low-risk project.
3. Review and adjust outputs carefully.
4. Gather feedback from team members and audiences.
5. Scale AI use where it adds clear value.

Generative AI should feel like a supportive tool that helps your team work smarter.

Conclusion: Generative AI Helps Media And Marketing Teams Do More With Less Stress

Generative AI is transforming how media and marketing professionals create, share, and manage content. Used thoughtfully, it reduces repetitive work and helps teams focus on strategy, storytelling, and connection.

The goal is not to let AI take over but to let it handle the mechanics so your team can focus on what truly matters. Media and marketing teams that master these tools will be able to deliver more value with less burnout and more impact.

Frequently Asked Questions

How is generative AI used in media and marketing today?
Teams use AI to draft content, create visuals, generate headlines, and personalize messages across channels.

Does generative AI replace creative professionals in media and marketing?
No. AI supports professionals by speeding up repetitive tasks, but human creativity and judgment are still essential.

What is the best way to start using generative AI in media and marketing?
Begin with simple tasks like drafting or summarizing. Review outputs carefully and scale use where it adds value.

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Artificial intelligence has changed how we think about content creation. Tasks that used to take hours can now be done in minutes. Drafts, outlines, headlines, and even entire articles can be generated with a few clicks. But this shift has left many creators, marketers, and freelancers wondering,  can you automate content creation with ai and still sound human?

The truth is that AI can help you create faster and at greater scale. The challenge is making sure that speed does not come at the cost of quality or authenticity. In this blog, we explore what it takes to automate content creation with ai while keeping your unique voice intact.

Why So Many Creators Are Turning to AI

Content demands have exploded. Brands need more blog posts, more social updates, more email sequences, and more videos than ever. At the same time, audiences expect quality. They can spot robotic writing and generic ideas instantly.

This is why many creators are trying to automate content creation with ai. The right AI systems help by:

• Speeding up draft creation
• Suggesting structures and headlines
• Rewriting sections for clarity
• Generating ideas from data or prompts

The challenge is using these benefits without producing content that feels empty or soulless.

How to Automate Content Creation With AI Without Sounding Robotic

If you want to automate content creation with ai and still sound human, it helps to follow a process.

1. Start with your own voice guidelines
   Teach your AI tools what tone, style, and structure you use
2. Use AI for first drafts, not final outputs
   AI is great for getting over blank-page fear but needs human refinement
3. Edit and personalize
   Add stories, data points, or details that only you can provide
4. Run the content through a read-aloud or clarity tool
   Make sure it sounds like something you would actually say

In this way, AI works as a writing partner, not a replacement.

Where AI Shines In The Content Creation Workflow

When you automate content creation with ai, the most value often comes from speeding up repetitive or structure-heavy tasks. AI can quickly generate outlines, suggest SEO-friendly headlines, summarize source material, or create short-form snippets from long-form pieces. These are areas where human effort does not add much value but does take time. By letting AI handle these parts, you can focus on creativity and strategy.

This is particularly helpful for freelancers, who often balance multiple clients. You can see more examples of how freelancers use AI in ‘’AI x Freelancers: How AI for Freelancers Is Changing the Dynamics’’.

What AI struggles With In Content Creation

AI has limits. If you want to automate content creation with ai, you need to know where the risks are.

AI often struggles with:

1. Injecting emotion or unique perspective
2. Accurately citing complex sources
3. Capturing cultural nuance or humor
4. Creating content that builds genuine connection

That is why human review and input are so important at every stage.

How AI Fits Into Content Marketing Today

AI is no longer a tool of the future. It is already shaping content marketing in real ways. Teams that automate content creation with ai often see benefits like:

• More consistent publishing schedules
• Better SEO alignment
• Reduced time spent on low-value tasks
• Faster turnaround for client work

You can explore this further in Content Writing and Marketing, which covers how AI blends with modern marketing strategies.

Benefits of using AI in content creation carefully

Choosing to automate content creation with ai thoughtfully leads to meaningful gains. Creators who do this well find they publish more consistently, achieve better alignment with SEO goals, and reduce the stress of always feeling behind on deadlines. More importantly, they get to spend more time on creative thinking, strategy, and connecting with audiences in genuine ways. The secret is knowing where AI helps  and where human refinement still makes all the difference.

What To Look For In AI Tools For Content Creation

Not all AI tools are equally helpful when trying to automate content creation with ai. Choose ones that offer:

• Clear options for tone and style adjustment
• Ability to learn from your inputs over time
• Strong privacy protections
• Export formats that fit your workflow
• Integrations with your CMS or marketing stack

A good AI tool should feel like a collaborator, not just a generator.

Tips For Keeping Content Human When Using AI

If your goal is to automate content creation with ai and stay authentic, keep these best practices in mind.

1. Always add personal experience or stories
2. Use AI to save time, not to replace your voice
3. Review every output for accuracy and style
4. Avoid over-relying on generic phrasing
5. Think of AI as an assistant, not an author

The result will be content that feels both polished and personal.

What The Future Holds For AI And Content Creation

As AI evolves, creators will find even more ways to automate content creation with ai while staying authentic. Expect to see:

• AI that learns individual voice and brand better
• Tools that combine text, image, and audio generation
• Systems that help with multilingual content
• More human-AI collaboration platforms

The key will be choosing tools and workflows that amplify what makes your content unique rather than flattening it.

Conclusion: AI Is A Tool, Not A Substitute

It is entirely possible to automate content creation with ai and still produce work that feels human. But it takes intention. The best creators know when to let AI help and when to take the lead themselves.

If you are thoughtful about where and how you use AI, it becomes a powerful partner in scaling your voice, not replacing it.

Frequently Asked Questions

Can you really automate content creation with ai and sound natural?
Yes. When used as a tool rather than a crutch, AI can help create authentic, high-quality content at scale.

Where does AI fall short in content creation?
AI struggles with emotional depth, unique perspective, and cultural nuance. These are areas where human input is essential.

What is a safe first step to automate content creation with ai?
Start by using AI for outlines or drafts. Add your own stories, data, and voice as you refine the content.

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Novus had the pleasure of attending VivaTech 2025, one of Europe’s largest and most influential gatherings for tech innovation. Held in Paris, the event brought together entrepreneurs, investors, and industry leaders from around the world to explore the future of technology, including the growing impact of artificial intelligence.

Co-Founders Rıza Egehan Asad and Vorga Can were on the ground, joining global conversations, engaging with fellow innovators, and sharing what Novus is building with its all-in-one AI platform, Dot. While it wasn’t their first time at VivaTech, the event once again delivered with thought-provoking panels, meaningful exchanges, and new connections from across the tech ecosystem.

With insights into the latest industry trends and valuable discussions on where AI is headed, VivaTech 2025 left the Novus team inspired and energized for the road ahead.

A warm thank you to everyone who stopped by to connect, we’re already looking forward to the next edition.

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Product management is a balancing act between vision and execution. Product managers spend their days aligning teams, writing specs, tracking timelines, and navigating feedback from every direction. In this high-context, decision-heavy role, AI can be a game-changer but only when the tool fits the workflow.

Many product managers today use Microsoft Copilot as one of the AI tools for product management because it’s already embedded in the Microsoft ecosystem. And it works well for generating meeting summaries, writing emails, or organizing notes in OneNote or Outlook. But does that make it the best AI tool for product management at scale?

Dot or Copilot? Which of these AI tools for product management actually supports the full scope of product work? Let’s break down how Microsoft Copilot compares to Dot, especially when AI is expected to go beyond surface-level assistance and become part of your product operations stack.

Copilot in Product Workflows: Quick Wins, Narrow Scope

Microsoft Copilot is built directly into tools like Word, Excel, Teams, and Outlook. For product managers, this translates into practical use cases such as:

• Drafting user stories or PRDs in Word
• Summarizing Teams meeting notes
• Creating task lists based on email chains
• Managing project data in Excel

These are helpful features, especially for individuals working inside a Microsoft 365 environment. But there are limits:

• Workflow Fragmentation: Copilot assists inside individual apps, but doesn’t connect actions across tools. You still have to jump between Word, Excel, and Teams manually.
• No Custom Agent Logic: You can’t build your own product-specific agent to follow custom decision paths, prioritize backlogs, or interface with tools like Jira or Notion.
• No Control Over AI Model: Microsoft owns the model, the hosting, and the guardrails. Between AI tools for product management, you can't switch models or fine-tune responses for product domain knowledge.
• Minimal Collaboration Features: There’s no shared workflow or agent memory. Every query starts from scratch, which makes strategic product alignment harder to scale.

In short: As one of the AI tools for product management, Copilot is useful for quick individual tasks, but it doesn’t act as a team-level product assistant or operate across your ecosystem of tools.

What Dot Offers Instead

Dot approaches the AI challenge differently. Instead of embedding inside a single ecosystem, it functions as a flexible orchestration platform for product teams to build and manage their own AI agents, tools, and flows.

In terms of AI tools for product management use cases, Dot enables:

• Product-Specific AI Agents: Create custom agents that understand your backlog structure, product terminology, and decision logic.
• Multi-Step Workflows: Automate research, competitive analysis, user feedback synthesis, and roadmap generation in sequence.
• Cross-Tool Integration: Connect to other AI tools for product management like Notion, ClickUp, and Jira; plus apps like Linear, GitHub, Figma, and internal APIs to automate product lifecycle tasks.
• Team Collaboration: Let agents work collaboratively across product, design, engineering, and leadership workflows, each with tailored roles and memory.

Unlike Copilot, Dot lets you define how the AI behaves, where it runs, and which data it uses. You’re not getting one of those general AI tools for product management. You’re building a smart teammate that’s embedded in your operations.

Comparing the Two: What Product Teams Need in AI Tools

AI Governance and Control: A Critical Need for PM Leaders

Product teams are often the bridge between business strategy and engineering. That means their work touches competitive intelligence, roadmap decisions, and long-term company vision. If AI tools for product management are pulling data from uncontrolled or opaque sources –or storing strategic notes outside your infra– it becomes a compliance and IP risk.

Microsoft Copilot doesn’t let you choose where the AI runs or how it retains product-specific context. Dot, on the other hand, was built to address these challenges:

• Run fully on-premise if you handle sensitive roadmap or customer data
• Choose which AI models are approved for specific product use cases
• Log, audit, and govern all agent activity
• Keep strategic product planning internal, even with AI assistance

Especially for enterprise product teams or companies with regulated environments, Dot provides the infrastructure trust that Copilot lacks.

The Customization Gap

One of the biggest gaps between Dot and AI tools for product management like Copilot is the ability to build custom experiences.

With Dot:

• You can design workflows that reflect how your product org works
• Define trigger points for product tasks based on internal data
• Build UI extensions or internal apps on top of your Dot agents
• Teach the AI your product taxonomy, goals, and quarterly OKRs

Microsoft Copilot does none of this. You get a strong productivity co-pilot but not an adaptable system that learns and grows with your product team.

Seat Management: Built-in vs. Add-on

As product teams grow, so does the need to manage access across tools, departments, and permission levels. For AI to work at scale, seat management is not optional, it is foundational.

Microsoft Copilot does not provide built-in seat management. Admins must rely on third-party tools to define user roles, control agent access, and track team-level usage. This creates complexity, especially when product teams work across multiple platforms outside the Microsoft ecosystem.

Dot includes seat and user management as part of its enterprise-level solutions:

• Assign and manage user roles across teams and functions
• Control which agents or workflows each user can access
• Set department-level permissions and monitor agent usage

This makes Dot easier to scale across fast-growing product organizations without additional tooling or fragmented control.

For companies evaluating AI tools for product management, the difference is clear: Copilot assists individuals. Dot enables teams.

Why Product Teams Are Moving Toward Full Stack AI Tools

As product work becomes more data-driven and collaborative, teams are realizing they need more than just auto-complete or quick summaries. They need:

• Institutional memory across tools
• Agents that handle product ops end-to-end
• Ownership of data and decision logic
• AI that adapts to their organization, not the other way around

This shift is what makes Dot stand out in the growing landscape of AI tools for product management. It’s not just an assistant, it’s an AI-powered product stack.

Looking Ahead: Perplexity, Search, and the Next Layer of Product Intelligence

Some product teams rely on tools like Perplexity AI to augment product research or trend analysis. That’s a different kind of AI usage, but one worth exploring next.

In our other article, we compared Dot and Perplexity AI not only as AI tools for product management but also in terms of research capabilities, especially since Perplexity AI is one of the most used products in this field.

Final Thoughts

Microsoft Copilot is convenient, especially if your team is already deep in the Microsoft ecosystem. But for product leaders who want more than isolated smart features –who want AI that can think, remember, and build alongside their teams, Dot offers a more powerful, scalable alternative.

AI is no longer just a productivity tool. It’s becoming the connective tissue in product workflows. Choosing the right platform now will shape how your team scales strategy, execution, and innovation going forward.

Frequently Asked Questions

What is the difference between Dot and Microsoft Copilot for product managers?
Dot is a customizable AI framework built for cross-tool workflows, while Copilot focuses on individual productivity inside Microsoft apps.

Are there better AI tools for product management than Copilot?
Yes. Tools like Dot offer deeper workflow automation, multi-agent orchestration, and infrastructure control that Copilot does not support.

Can Dot manage AI seat permissions across a product team?
Yes. Dot includes built-in seat management, allowing teams to control access, assign roles, and manage permissions without third-party tools.

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Artificial intelligence is everywhere, but many people do not realize there are different types working behind the scenes. You may already be using both traditional AI and generative AI in your daily tools without knowing it. Understanding the difference between these two can help you make smarter choices about technology in your business or personal projects.

One key part of this discussion is how multimodal used in generative ai opens up new possibilities. From creating content to interpreting data, multimodal generative AI systems combine text, images, and audio to produce richer, more flexible outputs. This blog explains what sets generative AI apart from traditional AI and shows where you are likely using both right now.

What Is Traditional AI

Traditional AI refers to systems designed to follow rules, classify data, and make predictions based on patterns. It powers many tools you use every day.

• Search engines that rank results based on queries
• Email spam filters that block unwanted messages
• Recommendation systems that suggest movies or products
• Fraud detection tools that monitor transactions

These systems do not create new content. They analyze, sort, and predict based on existing information. They are often focused on accuracy, speed, and efficiency rather than creativity.

What Is Generative AI

Generative AI goes beyond pattern recognition. It produces new content in the form of text, images, audio, or code. Instead of simply predicting an outcome, it generates something that did not exist before.

Examples of where you see generative AI include:

1. Chatbots that write natural-sounding replies
2. Image tools that create pictures from text prompts
3. Music software that composes melodies
4. Code generators that assist programmers

Understanding how multimodal used in generative ai works is key to seeing how these tools handle complex tasks across formats. Generative AI can blend data types to create more complete outputs, such as combining an image with a matching caption or pairing audio with visual elements.

How Multimodal Used In Generative AI Makes A Difference

When you think about how multimodal used in generative ai transforms systems, it helps to look at what multimodal means. A multimodal AI can take in and produce multiple types of data at the same time.

This means generative AI can:

• Interpret an image and describe it in text
• Generate a video with synchronized audio
• Create a chart based on both numerical and text input
• Build content that blends visuals and narrative for marketing

Because of how multimodal used in generative ai works, you get tools that feel more human-like. They understand context better and produce outputs that align across different formats.

Where You Already Use Traditional AI And Generative AI

You might not realize how often you interact with both types of AI.

Traditional AI is at work when:

• Your email filters junk messages
• A map app finds the fastest route
• A credit card company flags a suspicious charge

Generative AI helps when:

• A tool drafts your email response
• An app writes photo captions
• A chatbot answers customer queries in full sentences

In many cases, these systems combine. Understanding how multimodal used in generative ai supports these processes helps explain why these tools feel smoother and more capable than older systems.

Benefits Of Using Both Traditional AI And Generative AI

Both forms of AI offer distinct advantages. When combined, they create powerful tools for businesses and individuals.

Traditional AI delivers:

• Reliable pattern recognition
• Fast, rule-based processing
• Accurate sorting and filtering

Generative AI offers:

• Creative outputs
• Flexible responses
• Custom content creation

One reason to understand how multimodal used in generative ai works is that this blended approach often brings the most value. For example, in marketing, a system might analyze audience data (traditional AI) and generate personalized ads (generative AI). You can explore this further in ''Generative AI in Media and Marketing: Smarter Content, Less Burnout''.

Examples Of How Multimodal Used In Generative AI Works In Practice

Let’s look at real applications that show how multimodal used in generative ai creates richer experiences.

• A social media tool that generates both the image and caption for a post, based on a single prompt
• A customer service assistant that writes replies while pulling in diagrams or product images
• A presentation builder that creates slides, text, and voiceover from a topic outline
• An educational app that generates quizzes with both text and visual elements

Each of these shows how multimodal used in generative ai bridges formats to produce complete, ready-to-use materials.

How To Get Started With Generative AI In Your Work

If you want to try generative AI, especially with multimodal capabilities, here is a simple way to begin.

1. Identify a task where you produce both text and visuals
2. Choose a tool that supports multimodal generation
3. Provide a clear, detailed prompt
4. Review the output and refine as needed
5. Combine with traditional AI tools where useful

The more you understand how multimodal used in generative ai improves results, the more effectively you can guide these systems.

Challenges Of Generative AI And Multimodal Systems

While these tools are powerful, they are not perfect.

• Outputs can sometimes lack accuracy or subtlety
• Content might not always align with your tone or style
• There can be concerns about data privacy or originality
• Multimodal tools may require more computing resources

By understanding how multimodal used in generative ai operates, you can set better expectations and use human review to refine outputs.

Future Trends For Generative AI And Multimodal Systems

Generative AI will continue to evolve, and multimodal systems will play a central role.

Expect to see:

• Better alignment across text, image, and audio outputs
• Easier ways to control style, tone, and format
• More tools that integrate into daily work without technical setup
• AI that can explain its outputs, increasing trust and adoption

Understanding how multimodal used in generative ai advances will help you stay ahead as these tools become standard in creative and business workflows.

Conclusion: You Are Likely Using Both Types Of AI Already

You may not have realized how often you use both traditional AI and generative AI. From filters that sort data to tools that produce original content, AI is embedded in modern work. The rise of multimodal capabilities makes generative AI even more powerful, helping you create more complete, polished materials with less effort.

Knowing how multimodal used in generative ai works lets you take advantage of these tools while keeping quality high. The future is not about choosing between traditional AI and generative AI. It is about knowing how to use both in the right way.

Frequently Asked Questions

What is the difference between traditional AI and generative AI?
Traditional AI classifies and predicts based on data. Generative AI creates new content like text or images.

How does multimodal used in generative ai improve content creation?
It combines text, image, audio, and more to create richer outputs that align across formats.

Can businesses combine traditional AI and generative AI?
Yes. Many tools use both to analyze data and generate personalized content or responses.

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Freelancing has always been about independence, flexibility, and self-management. But now, technology is reshaping what it means to work for yourself. With the rise of ai for freelancers, solo professionals are discovering new ways to scale, streamline, and strengthen their businesses.

From graphic designers and writers to consultants and developers, freelancers are finding that AI tools can help them save time, deliver higher quality, and compete in bigger markets. This shift is not about replacing freelancers. It is about giving them smarter tools that act as assistants, collaborators, and sometimes even business partners.

In this blog, we explore how ai for freelancers is changing the dynamics of solo work  and what it means for the future of the gig economy.

Why AI for Freelancers Is Taking Off Now

Freelancers are natural early adopters of tools that save time or improve outcomes. Unlike large organizations, freelancers can move fast, experiment with new technology, and adopt what works without layers of approval.

There are three big reasons ai for freelancers is gaining momentum:

• Tools have become affordable and accessible to solo workers
• AI no longer requires coding skills to implement
• The gig economy is more competitive, making efficiency a key advantage

As freelancers take on more clients and bigger projects, AI helps them deliver value without working longer hours. It is not about cutting corners. It is about working smarter.

How AI for Freelancers Supports Everyday Workflows

Let’s break down some of the most common ways freelancers are using AI today.

1. Content Creation

Writers, marketers, and content creators are using AI tools to:

• Generate blog drafts
• Suggest headlines and outlines
• Create SEO-friendly content structures
• Repurpose long-form content into social posts

If you are wondering how to keep the human touch while automating, check out Can You Automate Content Creation with AI and Still Sound Human?.

2. Graphic Design and Visual Assets

AI design assistants help freelancers:

1. Create quick mockups
2. Generate variations of a concept
3. Remove backgrounds or clean images
4. Suggest color palettes or layouts
5. Automate resizing for different platforms

Instead of replacing creativity, ai for freelancers accelerates the repetitive parts of visual work.

3. Client Communication

Managing emails, proposals, and follow-ups can eat up a freelancer’s time. AI helps by:

• Drafting client emails and messages
• Organizing tasks based on client requests
• Summarizing meeting notes
• Suggesting next steps

This keeps freelancers focused on delivering work rather than getting lost in admin.

4. Research and Idea Generation

AI for freelancers makes it easier to gather and organize information. Examples include:

• Competitor analysis
• Keyword research
• Market trends
• Inspiration boards for design or writing

The freelancer remains the strategist. AI just speeds up the data-gathering phase.

5. Time Tracking and Invoicing

AI-powered tools help freelancers:

1. Log work automatically
2. Suggest billing summaries
3. Track hours by project
4. Generate invoices
5. Send payment reminders

For a deeper look at how AI fits into gig work structures, see AI and the Gig Economy: Transforming the Future of Work.

Why Freelancers Embrace AI Faster Than Big Companies

Freelancers are often the first to try new tools because:

• They have no bureaucracy slowing them down
• The value is personal and immediate
• Cost savings go straight to their bottom line
• Time savings directly increase income potential

This makes ai for freelancers one of the most dynamic segments of the AI market. Freelancers are not waiting for permission. They are already integrating AI wherever it helps.

The Benefits of AI for Freelancers

Here are some of the biggest advantages solo workers report after adopting AI:

• More output without burnout
• Higher-quality deliverables faster
• More time for creative or strategic work
• Easier client management and reporting
• Better ability to take on larger or more complex projects

Instead of feeling like they are working alone, freelancers using AI often say it feels like having a team in their corner.

What to Look for in AI Tools for Freelancers

Not every AI tool is built with freelancers in mind. The best solutions for solo workers share a few traits:

• Affordable pricing
• No complex setup or integrations
• Simple interfaces that work without training
• Ability to customize outputs for different clients
• Clear privacy and data ownership policies

A good ai for freelancers tool fits into your workflow rather than forcing you to change how you work.

Examples of Freelancers Winning with AI

Let’s take a look at realistic examples of freelancers using AI to level up:

A content strategist

Uses AI to draft blog posts, generate outlines, and create social snippets. This allows them to take on twice as many clients without sacrificing quality.

A graphic designer

Uses AI for quick concept mockups and resizing. They focus on high-value creative work while AI handles variations and technical adjustments.

A virtual assistant

Uses AI to manage inboxes, draft client communications, and produce simple reports. This frees up time for more billable tasks.

In each case, ai for freelancers amplifies talent instead of replacing it.

The Future of AI for Freelancers

Looking ahead, ai for freelancers will become even more integrated into daily work. Here is what we can expect:

1. AI agents that handle multi-step projects end to end
2. Voice-activated AI assistants for managing tasks on the go
3. AI marketplaces where freelancers license their own AI-generated templates or models
4. Smarter AI that adapts to each freelancer’s unique style and clients
5. Better integrations with platforms freelancers already use

The goal is not to replace the freelancer’s unique value. It is to give them more leverage in a competitive world.

Conclusion: AI Is Freelancers’ New Business Partner

The rise of ai for freelancers is not about turning creative people into machine operators. It is about giving solo workers the power to do more, better, and faster without losing what makes their work special.

Freelancers who adopt AI thoughtfully gain an advantage. They work more efficiently, serve more clients, and build businesses that scale on their own terms. The tools are here. The opportunity is here. And those who move first will see the biggest benefits.

Frequently Asked Questions

Is ai for freelancers expensive to get started with?
No. Many tools offer free tiers or affordable plans designed for solo users. You can try features without committing to high costs.

Will ai for freelancers replace human creativity?
No. AI supports freelancers by handling repetitive tasks and generating ideas. The human touch is still essential for quality and originality.

What’s the best first step to use ai for freelancers?
Start by automating one part of your workflow, such as drafting emails or generating outlines. This gives you a feel for what AI can do without overwhelming your process.

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The age of simple search is behind us. For modern teams, research means more than asking questions and reading answers. It means conducting deep, ongoing investigations across multiple sources, tools, and domains. That’s why today’s most valuable AI research tools do more than summarize, they orchestrate, synthesize, and integrate.

In this space, Perplexity AI has gained popularity as a fast and factual AI answer engine. Dot, on the other hand, positions itself as a fully customizable research framework for teams. Both tools address key research needs, but take very different approaches.

In this post, we explore how they compare, especially when it comes to their “deep research” capabilities, and what to consider when choosing between individual assistants and team-ready AI research tools.

What Perplexity AI Offers

As one of the most popular AI research tools, Perplexity AI is often described as an AI-powered search engine. At its core, it delivers answers sourced from live web content, paired with citations. It is designed for individual users who want quick summaries, factual overviews, and verified information.

Where it excels:

• Fast, citation-backed answers
• User-friendly interface with no setup required
• Public web access for real-time information
• Search-optimized outputs for general knowledge and trending topics

As one of the fastest-growing AI research tools, Perplexity gives users a sense of reliability through its transparent source linking. It is especially useful for surface-level research and personal knowledge building.

Perplexity’s Deep Research Feature

Perplexity’s new Deep Research feature is its first major step beyond quick answers. Instead of responding to one question with a static answer, it:

• Performs iterative searches, adjusting queries to find the most relevant data
• Reads and analyzes multiple sources before answering
• Summarizes results into a comprehensive, longer-form report
• Provides source citations and structured output

Available in the Pro plan, Deep Research is designed to mimic how a human researcher might follow a thread across the web. It's a significant improvement but still web-only, non-customizable, and built solely for one-off tasks. There’s no long-term memory, no API access, no workflow integration.

For individuals or students, it’s one of the most accessible AI research tools. For teams and enterprises, it’s a limited starting point.

Dot’s Deep Research Agent: Designed for Systems, Not Just Sessions

While Perplexity’s Deep Research improves personal insights, Dot’s Deep Research Agent is built for operational depth. It is not a feature, it’s a workflow that integrates into your systems.

Powered by Gemini 1.5 Pro, Dot’s Deep Research Agent:

• Breaks research into multi-step tasks handled by separate agents
• Combines external and internal data (documents, tools, APIs, storage)
• Delivers structured outputs to Notion, Slack, Google Docs, or dashboards
• Maintains session memory for continuous research threads
• Provides full citation and traceability, including internal sources
• Can be deployed on-premise for secure environments

This makes Dot one of the few AI research tools that operates like an internal team that learns, evolves, and delivers insights that adapt to your business context.

You can create a Deep Research Agent using CrewAI and Deepseek but that is not as easy as creating an agent at Dot. In addition to that Dot already offers a Deep Research Agent that you can build an AI workflow around.

If you want to learn more about Dot and CrewAI comparison as multi agent AI systems, you can check our ''Dot vs. CrewAI: Multi Agent AI Systems for Business'' blog post.

Feature-by-Feature: Dot vs. Perplexity AI

Use Case Comparison: Researching a Competitive Landscape

Let’s say your team needs to gather intelligence on five competitors for a strategy brief.

Using Perplexity AI Deep Research:
You can run a Deep Research query on each competitor. You’ll get summaries with sources, quickly. But you’ll need to copy, organize, and combine them manually and there’s no way to pull in your own historical notes or compare results across queries.

Using Dot’s Deep Research Agent:
You assign an agent to:

1. Gather public data from the web
2. Pull past competitor notes from Notion and Drive
3. Summarize market changes over the last 6 months
4. Create a side-by-side competitor table
5. Export it to your team’s workspace and alert the product lead

It’s not just a search. It’s a self-contained AI research tool workflow that integrates with your work.

Team Needs Are Different from Individual Needs

Most AI research tools are still built with individuals in mind. They answer questions well but fall short when research becomes a process that is shared, recurring, and embedded in team outputs.

Dot shifts the mindset:

• From answer generation to workflow orchestration
• From isolated users to collaborative research systems
• From web scraping to data-rich integration

For teams working on go-to-market research, product strategy, content planning, or knowledge management, Dot turns AI from a helper into infrastructure.

The Open-Source Advantage

Dot also supports open-source models like Mistral and DeepSeek, which makes it one of the more flexible AI research tools available today.

This means your team can:

• Run research workflows with different models depending on the task
• Keep data private and compliant by avoiding vendor lock-in
• Experiment and evolve your stack as the ecosystem changes

Most tools, including Perplexity, only offer fixed models. With Dot, you can choose and switch without breaking workflows.

Final Thoughts: Choosing the Right AI Research Tool

Both Perplexity and Dot offer value but for very different audiences.

• Choose Perplexity AI if you need fast, factual, citation-backed insights for individual use.
• Choose Dot if you want scalable, secure, customizable AI research tools that operate across your data, systems, and teams.

As AI becomes part of how companies think, the tools we choose will either support deeper insight or slow us down with surface-level answers.

Dot is built for the next generation of AI-enabled teams.

Frequently Asked Questions

What are AI research tools used for?
AI research tools help users gather, analyze, and summarize information from multiple sources to support faster, smarter decision-making.

Is Dot better than Perplexity AI for deep research?
Yes, Dot offers deeper workflows, model flexibility, and team collaboration, while Perplexity focuses on fast individual search results.

Can Dot be used with internal company data?
Yes, Dot integrates with internal tools, files, and APIs, making it ideal for teams needing private and secure research infrastructure.

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